Ideation and creation of a new brand named KALA and the perfume 22, based on the Calla Lilly flower and the American Walnut, a very natural essence for her and for him. The name KALA derives from the Greek “Kalos”, which means “beauty”. This flower is a symbol of beauty and perfection. Art direction of the perfume ad, that evokes to the nature and the “itself” that this essence symbolizes.